Saturday, 3 May 2014

Port Kelang SWOT analysis

SWOT analysis is an analytical method which is used to identify and categorise significant internal (Strengths and Weaknesses) and external (Opportunities and Threats) factors faced either in a particular arena, such as an organization or company. In the case for Malaysia port, the summary of SWOT analysis is as followed:

Strength
Malaysia is a strategic place since it is not in the Pacific belt which is not threated  with volcano and earth quake.
Malaysia is a fast growing country that encourage more local and international investor to invest in Malaysia.
Malaysia  have many ports that will suit all type of businesses from all over the world.
Malaysia port is link with vast highway that will transport the items more easier and faster compare with other country in South East Asia.
Unlike other country in this region, the political scenario in Malaysia is much more stabilize and this will encourage more investor to come to Malaysia.   

Weakness
Malaysia are lack of local professional human resource in port construction and management.
There is certain area in Malaysia still don’t have highway especially in East Coast, and this will limit the transportation of goods.
Climate in Malaysia that humid and dry limited the goods to be store for a long time especially for food and medicine.
Malaysia port don’t have enough facility to handle bigger business.
Port in Malaysia don’t have enough volume base.
‘Sharing the same cake’ situation when there are too many port in Malaysia with same function.

Opportunity
Competitor do not provide a good service and always have a port strike compare with Malaysia.
Singapore port is the largest port in South East Asia and because Malaysia is close with it, Malaysia also can take benefit from that.
Support by the government of Malaysia in port business.   

Threat
Government Agency like Custom and SPRM always ambush port management and check shipping contena at any time, this will cause the port service become slow.
The port strike by the workers in the port service.
Increasing competitor : government of Malaysia will construct a new port in the near future.
Economy Changing.

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